SOS Village – ‘Round’ the Invoice

Meridian Group continues to support the social categories. “Be charitable, contribute for SOS Village with Meridian Express” was a campaign in which consumers of Meridian Express managed to collect for only one month 2533.30 € for the SOS Village Kids. Simply, by making their invoice a round number i.e. 4.97€ + 0.03€ (SOS Village)= 5 €, the consumers contributed for a good purpose and the high transparency showed that in each of their invoices. The awareness of the consumers about the village kid, made it possible for Meridian Express to continue the campaign.